Halloween will undoubtedly look different this year, so Hershey is guaranteeing Halloween fun no matter how you choose to celebrate. Introducing the first-ever Hershey Halloween Squad, a cadre of industry experts that hold the keys to an inventive and fun Halloween 2020 season.
The Hershey Halloween Squad consists of:
- Justine Santaniello, food and lifestyle expert
- Dr. Michele Borba, parenting expert and psychologist
- Amy E. Goodman, entertaining and décor expert
- Jaimie Nakae and Jay Grenier, the crafting duo behind Wicked Makers
From Hershey-inspired recipes and haunted backyard candy hunts, to tips and tricks for keeping a friendly, yet Halloween spirit alive, the Hershey Halloween Squad is the dream team when it comes to Halloween this year! Hershey is kicking off the Halloween fun and magic earlier than ever this October in new, exciting ways.
This team will be sharing a variety of Halloween tips from new baking recipes, dispersing candy via a 6- foot slide, decorating tricks to celebrating how you feel best.
"Hershey is known for bringing you the most iconic brands to help you celebrate Halloween, and this year we are excited to add more experts to the team!" said Eric Bowers, the Head of Halloween at The Hershey Company. "No matter how you plan to enjoy the season, Hershey is here to help you celebrate."
"Joining the Hershey Halloween Squad was a perfect fit for me because Halloween is one of my favorite times of the year – costumes, decorations, and lots and lots of Hershey's candy!" said Justine Santaniello, food and lifestyle expert. "Need something that is entertaining to do and yummy…wait until I share my Halloween Bark recipe. I can't wait to share all the exciting ways we are celebrating."
Throughout the month, tips from the Hershey Halloween Squad will be shared on Hershey's Happiness.
In July, Hershey started to bring the Halloween fun with one of the earliest seasonal product announcements yet. The company announced four, new fang-tastic treats to help fans get into the Halloween spirit. The new treats currently available include: Reese's Franken-Cups, Kit Kat® Witch's Brew bars, Hershey's Kisses Vampire chocolates and Hershey's Cookies 'N' Crème Fangs.
Hershey is proud to support the Halloween and Costume Association in the Halloween Safety Guidelines for the 2020 Season, including a color-coded, COVID risk-level map, provided by the Harvard Global Health Institute, in alignment with the Centers for Disease Control and Prevention's (CDC) social distancing guidelines. Visit Halloween2020.org to learn more.
